Olabi Blogs

Planning a retail promotion sounds easy, until you have to coordinate across stores, websites, apps, and staff. In this post, I’m breaking down the full lifecycle of a successful retail promotion strategy, right from setting goals and segmenting customers to executing across channels and measuring results. 👉 Read the full guide here

Struggling with messy product data or misaligned SKUs across your retail systems? Retail leaders often underestimate how much bad data is costing them. From stock discrepancies to mismatched SKUs, Master Data Management mistakes can quietly drain millions. We’ve broken down the 6 most common (and expensive) MDM mistakes we’ve seen across enterprise retail and more importantly, how to fix them. 👉 Read the full guide here

In the omnichannel retail world, the line between online and offline is blurred but when it comes to marketing measurement , many brands are still stuck in silos. You spend thousands on digital campaigns, but how do you know if they’re actually driving people to your physical stores? That’s where footfall attribution comes in. What Is Footfall Attribution? Footfall attribution is the ability to connect your online marketing efforts like social ads, Google campaigns, or email pushes with in-store visits. Think of it as closing the loop between digital marketing and offline impact. It’s not just a buzzword. For enterprise retailers and franchise owners, it’s a key step toward building a more intelligent, omnichannel strategy . Why It Matters for Enterprise Retailers For large-format brands with hundreds of stores, understanding footfall is more than nice-to-have, it’s mission-critical. Here’s why: More accurate ROI measurement : You can finally answer, Which campaigns actually drove peop...